Editor-in-Chief - Small Business Expo | December 5, 2023
The best workshop and webinar titles are like movie titles. They are catchy and compelling, making you anticipate the show that’s to come. They also significantly increase your chance of high attendance.
So how do you create a catchy workshop title? It’s not hard; there are tips and tricks you can use to create catchy professional workshop titles that grab people’s attention and make them want to attend. (Plus, we’ll include examples of some of our favorite Small Business Expo workshop titles to inspire you.)
The first step in creating a title is the same first step you should use when organizing and writing out your workshop: putting yourself in your attendee’s shoes. Ask yourself, “What do they want to know? What do I want them to walk away with? What value can I offer them?” Once you’ve asked these basic questions, it’s time to use these tricks to brainstorm and generate a list with many possibilities.
This list of workshop titles could go on and on; while the list is long and varied, all these titles share common elements that make them catchy. They are compelling and deliver a glimpse into the value that attendees can expect to walk away with upon completion. Fortunately, they also can be duplicated. With a little creativity, plus utilizing the strategies listed above, the right workshop and webinar titles are just a brainstorm away.